Job Description

Job Responsibilities:

• Lead the development, execution, and management of social media activities for brands.
• Engage directly with fans through owned social media channels, including TikTok, Meta, LinkedIn, YouTube, X, Threads, and Instagram.
• Execute creative and engaging campaigns, converting fans into customers.
• Support  business objectives and digital presence by emphasizing engagement and conversion.
• Work closely with the marketing team to ensure social media strategies are aligned with overall brand campaigns.
• Use moderation tools (e.g., Sprinkle) to manage and engage with user-generated content.
• Monitor and analyze the effectiveness of social media campaigns, providing insights and recommendations for improvement.

Skills:

• Strong social media experience, including familiarity with platforms like TikTok, Meta, LinkedIn, YouTube, X, Threads, and Instagram.
• Knowledge of user-generated content and how to leverage it for brand growth.
• Experience with moderation tools such as Sprinkle.
• Highly creative with a passion for engaging with customers and turning fans into brand advocates.
• Strong communication skills, with the ability to engage with diverse online audiences.
• Proactive, with a deep understanding of social media trends and audience behavior.

Education/Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Previous experience in social media management or digital marketing.
• Proven track record of engaging with online communities and executing social media campaigns.
• Experience with content creation for social media platforms.
• Strong understanding of social media analytics and performance metrics.

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