Marketing Specialist
Assists in developing and implementing marketing programs for the 52d Force Support Squadron (FSS). Maintains working knowledge of FSS activities and target audiences. Obtains information on upcoming events, special programs, and offers from activity managers. Professionally designs artwork and other methods of presentation to appeal to specific target audiences, in compliance with Air Force and local policy promoting FSS programs and activities, as well as all Marketing programs, including the print shop. Makes use of a variety of artistic techniques through software to design artwork for a variety of print and digital media. Creates, edits, publishes, and corrects all print and digital advertising and publicity materials. Coordinates and implements printing and distribution of final materials, as needed. Maintains current information on all advertising media platforms (e.g. posters, monitors, website, social media, mobile app, marquees, etc.) about activity events, hours of operation, promotions, and other related information. Administers surveys/assists in focus groups, collects data, tabulates responses, and assists in analyzing results. Photographs squadron events for historical use or use in publications or presentations. Subject to irregular tour of duty to include nights, weekends and holidays in support of squadron events/functions. Performs other related duties as assigned.
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